Billboard Badger

Say it once. It goes out on every channel, in every size.

For people with several products and no time to post. Billboard Badger reads each product's site, plans one schedule across all of them, writes the posts, lays out the artwork at every size each channel needs, and publishes on your own accounts. You approve each post, or let a channel send once it has earned it.

Being built in the open. Live today: accounts, billing and the agent connection. Next: products set up from a URL, with a style sheet each. Anything below marked Coming is designed and not yet built, in the order on the roadmap.

One idea inTallyroom has a new CSV export. Tell people on Thursday.

Tallyroom Thu 09:00

Counting stock is the easy half. Getting it into your accounts was the other half. Tallyroom now exports the whole count as one CSV, in one tap.

Your whole count, as a CSVTallyroom
LinkedIn, 1200 x 627
Stock count to spreadsheet in one tapTallyroom
Bluesky and Mastodon, 1600 x 900
Your whole count, as a CSVTallyroom
Instagram Story and TikTok photo, 1080 x 1920 Once approved
One tap, one CSVTallyroom
Instagram and Facebook, 1080 Once approved
Your whole count, as a CSVTallyroom
Portrait, 1080 x 1350
New this month: the export. Tap Export at the end of a count and Tallyroom hands you one CSV with every line, ready for a spreadsheet. It is on every plan, today.
Blog entry, with RSS
Your whole count, as a CSVTallyroom
Blog header, 1500 x 500

Tallyroom style sheet, version 4. Navy and orange, Gelasio headings in place of the site's Georgia, logo bottom left. One original piece, 6 sizes, counted once. Short video comes later.

Coming

Paste a URL. Check one page. Say go.

It reads the site and writes down what it found: what the product is, who it is for, how it talks, its colours, type and logo, each with the page it came from. Then it proposes channels and a cadence and drafts the first three weeks. Anything on that page can be changed with a sentence, and nothing is made public before Go.

Found on tallyroom.example 8

sample

Product
Stock counts for small shops, on a phonefrom the home page and pricing
Audience
Independent shop owners doing their own stock take
Voice
Plain, dry, short sentencesnever says: seamless, effortless, game changer
Palette
Type and logo
Georgia on the site, Gelasio for artwork, logo bottom left
Channels
Blog, LinkedIn, Bluesky, Mastodon, Instagram once approved, Reddit to paste
Cadence
4 posts a week
First weeks
12 drafts over 3 weeks, all Ask first

Coming

Every product on one schedule. Ask first, or let it send.

Each channel on each product is set to Ask first or Autopilot. Autopilot holds every post in a 24 hour review window before it goes out, and one button pauses everything.

Four products, four weeks 24

sample schedule

TRSentTRBookedTRDraft, waiting on youTRAutopilot sends it

Moved the winter hive guide to 5 Oct, because Tallyroom 2.0 launches the week of 21 Sep. Say "put the winter guide back to the 21st" to have both in one week.

Ask first
A draft waits for Approve, a sentence to change it, or Bin. Every channel starts here.
Autopilot
Once 10 of a product's posts are approved without an edit, a channel can send by itself, with Stop it on every post. Coming
Pause everything
One button, or one sentence to your agent.
Never automatic
Replies and direct messages are not features at all. Reddit, Product Hunt, Hacker News and Substack are drafted for you to paste.

Or say it to Claude.

Billboard Badger is an MCP server as well as a website. Today Claude can read your plan, your usage and your products. Each phase adds the tools for what it builds, from making a draft to pausing everything, on your own account only.

Claude, over MCP
>how much of this month is left?
Solo, on a trial. 0 of 40 original pieces and 0 of 2 products used, 30 days left. Sizes, channels and redrafts never count.
>which products are set up?
None yet. Adding a product by its URL is next on the roadmap.
2 tools todayusagelist_products

Priced by original pieces. Every size is free.

£15, £39 or £89 a month. A post laid out at every size and sent to every channel counts once, and so do up to 10 redrafts of it. Short video comes later, once one clip has been costed.

Solo £15 a month, or £150 a year For one or two side projects.
  • 2 products Coming
  • 40 original pieces a month Coming
  • Every size and every channel, free Coming
  • Up to 10 redrafts a piece, free Coming
  • A better picture option on any piece Coming
  • Ask first and Autopilot Coming
  • Your agent over MCP
  • Short video Later
Start with Solo
Practice £39 a month, or £390 a year For a small portfolio that ships often.
  • 6 products Coming
  • 150 original pieces a month Coming
  • Every size and every channel, free Coming
  • Up to 10 redrafts a piece, free Coming
  • A better picture option on any piece Coming
  • Ask first and Autopilot Coming
  • Your agent over MCP
  • Short video Later
Start with Practice
Studio £89 a month, or £890 a year For a studio and its clients' products.
  • 20 products Coming
  • 400 original pieces a month Coming
  • Every size and every channel, free Coming
  • Up to 10 redrafts a piece, free Coming
  • A better picture option on any piece Coming
  • Ask first and Autopilot Coming
  • Your agent over MCP
  • Short video Later
Start with Studio

30 days before the card is charged. A year costs ten months.

Signups open when drafting works.

Until then nobody pays for a product that cannot yet do its job. The order of what arrives is on the roadmap.

See the roadmap